BrandPetty Well
ProjectBrand Identity

Petty Well Brand Identity 2021
Associated creatives
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Description
A white, rectangular cardboard box is presented with a label affixed to its front. The label is primarily white, featuring the text "PETTY WELL" in a bold, sans-serif typeface colored in black. The text is positioned prominently. A pattern of light pink, irregular shapes is scattered around the edges of the label. Below the main text, there's a URL and a hashtag in a smaller font, also in black. A series of small, black dog silhouettes are depicted in a row. The box is photographed in a studio setting with soft, diffused lighting. The background is a neutral, off-white tone, creating a clean and minimalist aesthetic. The overall impression is modern and playful.