LCBA Brand Identity 2021

Description

A high-angle, close-up shot features two instructional cards for typeface spacing nestled among metal type blocks in a letterpress tray. The top card is orange and the bottom is green, both displaying a grid of characters, numbers, and spacing guides. The cards include instructions, such as 'SPACES IN THE TYPECASE' and 'GRADUATION OF SPACES.' The metal type blocks are scattered around the cards in the tray, showcasing the tools and elements of traditional letterpress printing. The overall composition is well-lit, highlighting the textures and details of the metal and paper. The color palette is dominated by the orange and green of the cards against the gray and black of the tray and type blocks.