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ProjectBrand Identity
Upwork ad with digital illustrations of two people on tablets stacked on books, promoting independent contractor work and freelancing.

Upwork Brand Identity 2021

Associated creatives

PORTO ROCHA
PORTO ROCHAGraphic Design
Sarah Hopp
Sarah HoppPortfolio Photography
Geordie Wood
Geordie WoodBrand Photography
Roberts Rurans
Roberts RuransIllustration
Tania Yakunova
Tania YakunovaIllustration

Tags

bookstabletsadvertisementsdigital illustrationsUpwork

Description

An advertisement from Upwork features stacked books with tablets on top of them. The tablets show digital illustrations of people. The books are various colors, including pink, green, and red. One tablet displays a brown-skinned person with black hair and a pink shirt. The other tablet shows a fair-skinned person with red hair and a pink shirt. The advertisement's primary colors are yellow, white, and green. The overall impression is a cheerful and informative representation of freelancing and independent contract work through Upwork.