ProjectsCreativesImages & Videos
Logo
BrandUpwork
ProjectBrand Identity
Outdoor billboard featuring images of individuals named Lydia, Rhea, John, and Karolina with Upwork logo against a blue sky.

Upwork Brand Identity 2021

Associated creatives

PORTO ROCHA
PORTO ROCHAGraphic Design
Sarah Hopp
Sarah HoppPortfolio Photography
Geordie Wood
Geordie WoodBrand Photography
Roberts Rurans
Roberts RuransIllustration
Tania Yakunova
Tania YakunovaIllustration

Tags

billboardadvertisingtypographymarketingoutdoor advertising

Description

An outdoor billboard displays promotional material for Upwork. The board is white with green sans-serif typography. The names Lydia in London, Rhea in Mumbai, John in LA, and Karolina in Rio are featured with associated headshot photographs. The bottom right features the Upwork logo. The billboard is installed along an urban street, with a corrugated metal wall visible behind it. The sky is bright blue.