Column A Brand Identity 2021

Description

This diptych image shows two different screens displayed on a mobile phone. On the left, an advertisement featuring a young adult sitting cross-legged atop a large, black foot sculpture indoors. The individual wears a white t-shirt and grey pants and looks directly at the camera. A window and plant are visible in the background. Above the figure, text reads 'Introducing WILLIAM SCHMITT.' The right side of the diptych features a screen with the text 'Now online' above an abstract graphic of stacked, rounded shapes against a pale purple background. The overall image is displayed on a pale purple background, mimicking a mockup presentation of phone screens.