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BrandHERO
ProjectBrand Identity
Three smartphone screens display social media posts: one with a woman balancing clothes, another with collaged portraits, and one with a woman in sportswear.

HERO Brand Identity 2021

Associated creatives

PARSONS
PARSONSGraphic Design
Studio Gummi
Studio GummiMotion

Tags

smartphonesocial mediadigital displaytext overlaycollageportraitathletic wear

Description

Three smartphone screens are displayed against a dark background, each showcasing a different social media post. The first screen features a person balancing a stack of clothing on their head against a blue geometric background with the text "HIGH-TOUCH. HUMAN." The second screen has a red background with collaged portraits and abstract shapes, accompanied by the text "MISSING IRL & URL SHOP CLOSER" and "HERO." The third screen has a pink background with a seated woman in athletic wear holding a phone, and the text "NEW WAY TWO WAY." All screens show standard smartphone interface elements such as time, battery, and social media engagement icons.