University of the Arts London Brand Identity 2021

Description

Three posters are displayed on a textured brick wall in an urban setting, advertising 'The Big Welcome' for UAL. Each poster features cartoonish figures and the word 'Welcome' in bold text. A woman and a man are walking on a sidewalk in front of the brick wall. The wall has two dark recessed doorways and dark overhead lighting. The overall lighting suggests daytime, casting shadows on the pavement. The posters use bright, cartoonish colors.