Fussy Brand Identity 2021

Description

The image is bisected into two distinct sections. The left side features a close-up of an orange shirt pocket containing a black smartphone. The phone's screen displays an Instagram post with a coral background and the text "WHAT THE FUSSY?". The shirt is made of a textured material, and a metal snap is visible on the pocket. The right side shows a pink tote bag hanging on a blue and yellow metal structure, which appears to be part of playground equipment. The tote bag has the word "fussy" printed in black inside an oval, with the words "ECO FRIENDLY" below in a cloud shape. The background consists of greenery and foliage, suggesting an outdoor environment. The shot is taken with natural lighting.