Mort & Max Brand Identity 2021

Description

This eye-level outdoor shot depicts a billboard advertising Journalling Juice, a strawberry and kiwi sparkling water infused with hemp. The billboard's design features a color palette dominated by shades of green and yellow. The words "MORT & MAX" are prominently displayed in a large, bold green font. A can of Journalling Juice is featured prominently in the center. A pink starburst graphic with the word "new" is also visible. The billboard is mounted on a red brick wall and has a concrete base. The advertisement includes the tagline: "Your way forwards in a backwards world."