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BrandMort & Max
ProjectBrand Identity
Outdoor advertising billboard features a can of juice in pink and magenta with the text 'Mort & Max' and 'Journaling Juice.'

Mort & Max Brand Identity 2021

Associated creatives

Carla Palette
Carla PaletteGraphic Design

Tags

beverage canbillboardoutdoor advertising

Description

The image shows an outdoor advertising billboard. The advertisement features a can of "Journaling Juice" against a pink background. Large magenta sans-serif typography spells out "MORT & MAX" above the can. The can itself is predominantly pink with a vertical magenta stripe resembling the letter 'M'. Text on the can indicates it's Strawberry & Kiwi sparkling water. To the right of the can, there is a bright yellow starburst graphic with the word "new" inside. Additional text includes a date (00.99.96), the year 2021, and the tagline "Your way forwards in a backwards world". The billboard itself is mounted on a grey corrugated metal wall, and a small portion of the blue sky is visible above. The lighting is diffused, suggesting an overcast day.