BrandSoft Services
ProjectBrand Identity

Soft Services Brand Identity 2021
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Description
A tan-colored box for 'Cared Cream Daily Toning Lotion' by Soft Services sits against a textured backdrop with simulated water droplets. The product name is prominently displayed in a handwritten-style white font, with the brand name 'Soft Services' above. The box also features text indicating it's a daily toning lotion and lists '10% Urea' as an ingredient. The background includes a repeating pattern of the brand 'Soft Services' paired with 'Buffing Bar Microcrystal Exfoliant'. The lighting is diffused, emphasizing the smooth texture of the box and the water droplet effect.