Soft Services Brand Identity 2021

Description

A studio shot displays several Soft Services skincare products arranged on a white surface. The products feature minimalist packaging with neutral tones and sans-serif typography. Included are Smoothing Solution Calming Gel Exfoliant in cardboard packaging with a yellow dotted circle, Cared Cream Daily Toning Lotion in a cardboard box with handwritten-style font, and Buffing Bar Microcrystal Exfoliant in light blue soap bar form and packaging. A white squeeze tube of Smoothing Solution stands beside its box. A white bottle of Carea Cream with a silver cap is also featured, along with a box featuring an embossed white sculpture of a nude person riding a snail. The composition is clean and well-lit.