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BrandLong Lead
ProjectBrand Identity
Underwater scene of a freediver ascending in dark water, wearing fins, with visible text overlay 'The Ascent'.

Long Lead Brand Identity 2021

Associated creatives

Decimal
DecimalGraphic Design
Jacky Myint
Jacky MyintGraphic Design
Natalie Matutschovsky
Natalie MatutschovskyCreative Direction
Xan Rice
Xan RiceStory
Erin SchulteJohn Patrick Pullen
Erin SchulteJohn Patrick PullenEditing
Dale BraunerDan EisnerKate Gehan
Dale BraunerDan EisnerKate GehanEditorial Support
Charles DennistonCharlotte RymarDiana Elbasha
Charles DennistonCharlotte RymarDiana ElbashaAudience Development
Daan Verhoeven
Daan VerhoevenPhoto + Video
EJ Fox
EJ FoxProduction
Goat Rodeo
Goat RodeoAudio

Tags

freediverunderwaterwaterfins

Description

The image features a solitary figure of a freediver making an ascent in dark, deep water. The diver is wearing fins and is seen ascending. The scene is dimly lit, creating a moody and somewhat ominous atmosphere. The water is dark. Overlaying the image is the large, stylized text, 'The Ascent', indicating the title. Below is a smaller text that reads 'Part 3'.