BrandMAD
ProjectBrand Identity

MAD Brand Identity 2020
Associated creatives
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Description
Four smartphones are displayed side-by-side against a plain background. The screens show the interface of a creative directory app. The leftmost phone features a sleek dark interface with the text 'MAD, HOME OF CREATORS' and 'JULIEN RENALT'. The adjacent phone shows thumbnails including an artist, an art gallery interior, a modern dining room, and a snowy landscape. The third phone highlights portraits of two adult males and the text 'WHEN SIMPLICITY IS COMPLEX. THE STORY OF BOURROULLEC'S BROTHERS'. The rightmost phone presents an article and a photo of a modern office space. The arrangement suggests a showcase of design and architectural projects.