BrandMAD
ProjectBrand Identity

MAD Brand Identity 2020
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Description
A fashion advertisement is displayed on an outdoor billboard, presenting a portrait of Kim Mee Hye. The model is styled in a blazer. The billboard features a bold, red text overlay that reads "HOME OF" and includes the text "KIM MEE HYE FROM MONDAY 9TH TO TUESDAY 13TH DECEMBER." The image is presented in a fragmented style. The billboard is positioned against a neutral concrete wall with a balustrade at the top. The setting appears to be an urban environment with a sidewalk visible at the base of the wall.