BrandSoft
ProjectBrand Identity

Soft Brand Identity 2020
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Description
A product shot showcases a jar and its accompanying box of "Soft" moisture mask against a backdrop of light yellow and white. The jar, crafted from clear glass, allows the creamy white mask within to be visible. The brand logo, "Soft", is printed in a retro-style orange font, matching the color of the square product box positioned behind the jar. The box features the same logo, along with a delicate floral illustration. A soft, diffused lighting enhances the smooth textures of the jar, box and the product inside, while casting a subtle shadow that adds depth. The background is simple and clean, divided between light yellow and white surface, directing focus on the product itself.