UPPER Brand Identity 2020

Description

An eye-level medium shot captures a passerby in motion on a sidewalk, framed against a large, black outdoor advertisement. The advertisement, set against a wall and partially covered with green foliage, features white text listing various performers, along with a stylized graphic design. The sky is overcast, casting a diffused light across the scene, and the sidewalk appears slightly damp. The scene evokes a sense of urban culture and the anticipation of a musical event.