ProjectsCreativesImages & Videos
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BrandBack Market
ProjectBrand Identity
Back Market billboard ad features a sweaty adult male in sunglasses posing next to text promoting refurbished electronics.

Back Market Brand Identity 2020

Associated creatives

Koto
KotoGraphic Design

Tags

advertisementbillboardadult maleconsumer electronicsheadphonessmartphone

Description

A Back Market billboard advertisement is displayed in a public space next to train tracks. The right side of the board features an adult male wearing sunglasses and a baseball cap. He is sweaty and shirtless, wearing dark shorts. The ad displays product information for Beats Solo 3 Wireless headphones and an iPhone 7. The left side of the board contains the text 'Relove the preloved' and the Back Market logo. Train tracks are visible in the background.