BrandBack Market
ProjectBrand Identity

Back Market Brand Identity 2020
Associated creatives
Tags
Description
A flat vector graphic on a solid black backdrop displays the Back Market logo in white with taglines and icons. Taglines such as 'Rip New Rip New', 'Break the Cycle', 'Got Your Back', 'The New Rock'n Roll', 'Checked & Certified', and 'Good Stuff' are interspersed throughout the composition. Icons include a ghost-like figure, an arrow circling, a head, lightning bolts, a hand, and a smiling sun. The color palette is simple, utilizing white, light green, and lavender hues. The composition is clean, with a modern feel.