Back Market Brand Identity 2020

Description

A black Google Pixel phone is vertically oriented in the center of the frame against a light purple background. The screen of the phone is not visible. Two round, white stickers are adhered to the back of the phone, the top one reading, "Refurb & proud," and the bottom one with the text, "Break the cycle." Bold, black sans-serif typography spelling out the phrase, "Screw new" is layered in front of and behind the phone.