Back Market Brand Identity 2020

Description

A billboard advertisement for Back Market, featuring a purple phone with stickers on the back, is prominently displayed on the side of a brick building. The advertisement is mostly black and white and states 'No need for new'. The billboard also promotes the refurb revolution and iPhone 7 Plus, advertising prices from $400. The surrounding environment shows a busy urban setting with other brick buildings and fire escapes. The billboard is located on the side of an older building with multiple windows, adding to the urban backdrop.