Back Market Brand Identity 2020

Description

Three mobile phone screens displayed side by side feature content from a brand called backmarket. The first screen is a black and white group portrait of three young adults. There is a circular logo for good stuff at the bottom of the screen. The middle screen has a black background with white text stating, "Nothing wrong with a couple of scratches. Screw new." The screen also has a white arrow that reads, "Swipe up." The third screen advertises an iPhone 8 128GB for 330€. A white iPhone is in the center of the screen, against a black background.