Back Market Brand Identity 2020

Description

A wide outdoor shot captures a Back Market advertisement posted on a wall. The ad features large, bold text announcing, "Designed by Apple in California. Smashed by Fred in Berlin. Refurbished by Camille in Bonn. Reloved by Ray in Hamburg." Each line includes the name of a location. Small images are next to some names. The brand logo is in the corner. Lower text reads "Like-new phones. Like-magic process." The wall is brick and concrete. The image is shot from an eye-level angle.