Cumulus Park Brand Identity 2020

Description

An outdoor advertising display promotes a 'masterclass data value talk'. The poster is red with white text. The surrounding structure is grey. A city street scene forms the backdrop, featuring a pedestrian walking on the sidewalk, buildings, streetlights, and a bus passing by. The bus is blurred, indicating motion. The weather appears overcast, casting a soft light over the scene. The architecture includes modern buildings with glass windows. The ground is paved with tactile paving, designed for visually impaired pedestrians. The scene suggests an urban environment during daylight hours.