Hotel Arlberg Lech Brand Identity 2020

Description

An eye-level, medium shot captures an outdoor advertising billboard featuring the brand Rothy's. The billboard showcases three distinct images of women modelling different outfits. Each panel has minimalist design and features women models wearing various outfits. The text "Your Favorite pair..." and "Everywhere" is featured alongside the brand name on the panels. The sky above is clear blue, and the billboard is mounted on a grey wall above a concrete base. The image is evenly lit, suggesting daytime.