BrandHotel Arlberg Lech
ProjectBrand Identity

Hotel Arlberg Lech Brand Identity 2020
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Description
A wide shot captures a gray billboard displaying a series of Cherrydeck marketing campaigns. The billboard's backdrop is a neutral gray wall and ground. Each individual campaign design features a bold 'CHERRYDECK' logo in red and black. The campaigns use a diverse range of visuals, including portraits of fashion models in monochrome, cityscapes with electric poles, hands, and abstract minimalist designs. The text on each design includes '@usernames' and 'cherrydeck.com', reinforcing the Instagram marketing connection. The billboard itself fills the frame, dominating the scene with its organized grid of visual content.