BrandLevi's
ProjectBrand Identity

Levi's Brand Identity 2020
Associated creatives
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Description
Two vertically oriented advertising posters are positioned side-by-side on a neutral gray surface. The poster on the left features bold, blocky black text that reads 'TECH STRETCH WATER LESS' stacked vertically. The Levi's logo is visible in the upper right corner. The poster on the right states, 'LEVI'S PERFORMANCE DENIM' in the same blocky black typeface. Numbers and letters are visible as a watermark behind the text. The poster on the right also features the Levi's logo in the upper right corner. The posters are clean and minimalist, with a focus on typography and branding. The composition is simple and direct.