Sesión Tequila Brand Identity 2020

Description

A billboard displays a series of fitness advertisements. Each panel features different athletes engaged in weightlifting exercises, such as squats, deadlifts, and overhead presses. The images are accompanied by text, including phrases like 'They Exercise,' 'We Train,' 'They Get Sweaty,' and 'We Get Stronger.' The color scheme varies across the panels, incorporating blues, reds, and greys, creating a dynamic visual contrast. The text 'Starting Strength' is consistently featured. The billboard is positioned outdoors, with elements of the urban environment visible in the background.