Christie's Brand Identity 2020

Description

An open book displays the title 'Thirtyfive Works by Ed Ruscha', in bold, sans-serif typeface on a white page. To the right, a colorful artwork peeks from the adjacent page, featuring a 'Standard' sign rendered in shades of tan and brown, complemented by blocks of sky blue. The book lies flat, with its pages slightly turned, suggesting a casual display. The angle captures the book's spine and the texture of the paper. The lighting is bright and even, emphasizing the crispness of the text and the subtle color variations in the artwork.