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BrandBOO
ProjectBrand Identity
Graphic with text labels in Vietnamese and English, highlighting design, manufacturing, and mindful practices in Hanoi, Vietnam.

BOO Brand Identity 2020

Associated creatives

Rice Studios
Rice StudiosGraphic Design

Tags

textlabelsVietnamese languageEnglish language

Description

A graphic features several text labels displayed on a black background. These labels consist of different phrases, some in Vietnamese and some in English, all enclosed in rounded or rectangular outlined shapes. The Vietnamese text includes phrases such as "Thiết Kế Tại Hà Nội" (Designed in Hanoi), "Sản Xuất Tại Việt Nam" (Made in Vietnam), and "Trách Nhiệm" (Responsibility), while the English text includes "Vietnamese Made," "Designed in Viet Nam," and "Mindful." Other labels include "Est. 2003" and color-related words like "Xanh" (Blue/Green) and "Green." The graphic seems to emphasize the origin and ethical considerations related to design and manufacturing within Vietnam, particularly in Hanoi.