Empirical Brand Identity 2020

Description

Promotional still for Empirical's Helena spirit drink. The image is split into two sections. The left section features the name of the spirit, 'Empirical Helena,' in bold black text against a plain white background. The text '40% ABV' appears smaller below the name. The right section features a close-up of what appears to be a mound of koji, a type of fermented grain, being held by two hands wearing black gloves. The hands gently cradle the koji, showcasing its texture and color. Surrounding the image is black space, drawing focus to the product and its ingredients. Text above the koji describes the drink.