ProjectsCreativesImages & Videos
Logo
BrandEmpirical
ProjectBrand Identity
Four Empirical canned spirits shown with their labels on display against black and pink backdrops. The image highlights the drinks' unique botanicals.

Empirical Brand Identity 2020

Associated creatives

Matthew Tremaine
Matthew TremaineGraphic Design
Sam Youkilis
Sam YoukilisPhotography

Tags

canned spiritspirit labelproduct labelbeverage labelbranded productbeverage can

Description

The image features four cans or bottles of Empirical spirits, each with its unique label, set against contrasting black and pink backgrounds. The labels are clean and modern, featuring the brand name "EMPIRICAL" prominently at the top, followed by specific product information such as the can number (CAN 01 and CAN 02) and the botanicals used in each spirit (Oolong Tea, Toasted Birch, Green Gooseberry, Sour Cherry, Black Currant Buds, Young Pine Cones, Walnut Wood). The pink background is a vibrant, almost neon hue, while the black background provides a stark contrast, emphasizing the text and label design. Each product is described with its category as spirit and also includes botanicals, grains, and yeast used, as well as the volume. Text at the bottom includes the address and website. The layout is minimalist, focusing on the product information and brand identity.