Empirical Brand Identity 2020

Description

This image presents two dark-colored boxes, each showcasing distinct labeling and product information against a stark black background. The box on the left features the names "Helena," "Ayuuk," and "The Plum, I Suppose," each accompanied by alcohol by volume (ABV) percentages. The box on the right prominently displays the brand name "EMPIRICAL" in bold letters, followed by smaller text describing flavor notes of the products. The layout uses clean, minimalist typography, and the color palette is restricted to black and white, which contributes to a modern and sophisticated aesthetic. The image appears to be a studio shot, focusing on highlighting the product packaging and branding.