PSS Brand Identity 2020

Description

This black and white image is divided into two distinct scenes. The left side features a person holding a professional film camera while standing under a concrete bridge. The surroundings include architectural structures and a road that extends into the distance. On the right side, a film camera is mounted on a studio stand, isolated against a dark backdrop and a white floor. A smartphone lies on the floor, reflecting light. The lighting is dramatic, with strong contrast and shadows enhancing the textures and shapes of the equipment and settings. The composition emphasizes the technical aspects of filmmaking, contrasting outdoor location work with controlled studio environments. The large text 'PSS' is overlayed on both scenes.