Empirical Brand Identity 2020

Description

A person is carefully applying a bright pink label to a silver beverage can. The can sits horizontally, allowing the person to smooth the label onto its surface. Another can sits upright in the background along with more labels. The label on the can in focus has printed text, some of which is visible, with key words such as 'Empirical' and 'Sour Cherry'. The scene is lit in a way that casts shadows on the white surface below. The background is a neutral gray. The bright pink of the labels contrasts sharply with the metallic cans and the muted background.