unknown Brand Identity 2020

Description

This image shows an environmental awareness poster with a stark message about plastic consumption. The poster's design is split into two sections. The left side features the text 'USE LESS PLASTIC / EAT LESS PLASTIC' in a vertically stacked arrangement, using a simple sans-serif font. Below, a quote from 'THE GUARDIAN' states, 'The average person swallows a credit-card sized amount of plastic each week.' The right side presents a visual metaphor: a blue and light blue graphic resembling a water bottle with a credit card microchip detail at the top. The overall color palette is muted, with shades of black and light blue. The image is an outdoor shot, captured at eye-level. The poster's message encourages reducing plastic usage and suggests the scale of plastic ingestion.