unknown Brand Identity 2020

Description

An eye-level shot presents an advertising billboard, prominently displaying flat vector graphics of everyday containers intermixed with credit cards against a stark black background. The graphic style features bold, solid blocks of color for each object. The arrangement resembles a grid. Situated outside on the side of a light-brick building, the billboard is partially obscured by trees at the bottom. The poster includes quote that says, "The average person swallows a credit-card sized amount of plastic each week." with The Guardian below that. The scene suggests a campaign related to recycling or reducing plastic consumption, conveying an informational tone.