Photoworks Brand Identity 2020

Description

Two minimalist posters are displayed, each bearing the brand name 'Formway' in a modern, sans-serif typeface. The poster on the left features the word 'FOR' in the upper right corner and 'WAY' in the lower-left, creating a diagonal reading of the brand name. Below, an address is printed in a smaller font size. The poster on the right mirrors this layout, but with a black rectangle occupying the upper-left quadrant, creating a contrast with the white background. The word 'FOR' is printed in white against the black, while 'WAY' remains in the lower-left. The overall aesthetic is clean and contemporary, emphasizing simplicity and balance.