Laka Brand Identity 2020

Description

An outdoor billboard displays a Laka advertising campaign featuring multiple individuals. The billboard is composed of several squares, each showcasing diverse cyclists wearing Laka branded apparel and gear. The text on the advertisement reads, "Mess with one of us," and, "Mess with all of us." The individuals are diverse in gender and ethnicity. The background is an urban environment, with a sidewalk and building visible. There are motion blur effects in the image, suggesting movement in the scene.