Kurz Brand Identity 2020

Description

A minimalistic still life captures a white paper booklet resting on a neutral surface, with a strong, directional light casting distinct shadows across the scene. The booklet features black typography, including the founding details of Leonhard Kurz in 1892. The informational text continues, describing the production and marketing of gold leaf by Kurz, emphasizing its status as a family-run business. Below this, further details about the materials, services, and a booklet presenting a curated selection of shades for 2020/21 are visible. The composition is dominated by the interplay of light and shadow, creating contrast. The image has a clean, simple, and promotional aesthetic.