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BrandKurz
ProjectBrand Identity
Close-up of a black card featuring holographic text and a partially obscured holographic rectangle, all on a textured black background.

Kurz Brand Identity 2020

Associated creatives

TM
TMGraphic Design
Neue Haas Unica
Neue Haas UnicaTypeface
Toshi Omagari
Toshi OmagariTypeface
Sirio Color
Sirio ColorPaper
Splendorlux
SplendorluxPaper
Symbol Tatami
Symbol TatamiPaper
Fedrigoni
FedrigoniPaper

Tags

holographicblack cardtextrectanglebusiness

Description

A close-up shot showcases a black card adorned with holographic text and a partially obscured holographic rectangle. The text, rendered in a reflective, color-shifting holographic finish, lists the words 'FOUNDED IN' and 'MUCH A FAMILY-RUN BUSINESS.' The card is placed against a textured black background, adding depth and contrast to the composition. The holographic rectangle, also on a black card, partially covers the text, creating a layered effect. The light reflects off the holographic elements, producing a spectrum of colors. The overall composition is minimalist and modern, with a focus on texture and reflective materials.