BrandLO.W
ProjectBrand Identity

LO.W Brand Identity 2020
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Description
Three vertically-oriented posters are displayed in an underground subway station. Each poster features a product image at the top, overlaid with the brand name "LOW". The first poster showcases a green swimming pool. The second features a close-up of rippling ocean water over an orange sofa. The third displays a still life composition of lemons in a net over an orange textured material. The posters are hung on a wall with square white tiles, with grey tiles at the base. The floor is covered in grey tiles. The lighting is bright and artificial. The scene evokes a clean and modern aesthetic.