Steep St. Brand Identity 2020

Description

A long, rectangular advertising billboard featuring colorful geometric shapes and repeated text. The billboard is divided into three sections each with a different design. The first section contains a white semi-circle over a blue rectangle. The second section features a pattern of olive green semi-circles. The third section has a white oval shape over an orange square with green text that reads 'STEEP STEEP ST. ST.' vertically aligned. The billboard is mounted on a dark, vertically striped surface. The ground in front of the structure is paved with road visible at the bottom of the frame and architectural metal beams of the structure are present in the background above the billboard. The color palette is dominated by shades of blue, olive green, orange, and white.