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BrandProspect
ProjectBrand Identity
Close-up studio shot of a green bag of Prospect Coffee with details like 'Blackberry Jam, Sugarcane,' weight, address, and roast date.

Prospect Brand Identity 2020

Associated creatives

Alter
AlterGraphic Design

Tags

coffee bagproduct packagingproduct photographyclose-upcoffeepackaging

Description

A close-up studio shot captures a green bag of Prospect Coffee on a tan wooden surface. The bag features prominent text, including flavor notes such as 'Blackberry Jam, Sugarcane,' along with the weight of 12oz (340g). The bag's lower portion displays the address, '92 S. Laurel Street, Vta. Calif. 93001,' and the website 'prospectcoffee.com.' A handwritten-style roast date of '-051520' is visible. The lighting is soft, casting shadows that subtly define the bag's shape and texture.