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BrandHKUMed
ProjectBrand Identity
Close-up of an embossed crest on white paper, featuring a shield and Latin text, subtly textured under natural lighting.

HKUMed Brand Identity 2020

Associated creatives

Toby Ng Design
Toby Ng DesignGraphic Design

Tags

white paperembossed crestshieldbooklionLatin text

Description

A close-up shot captures a sheet of white paper with an embossed crest. The crest features a shield design, which includes an open book and a lion, intricately embossed into the paper. The Latin text, "SAPIENTIA ET VIRTUS", is embossed beneath the crest. The paper exhibits a subtle texture, enhanced by soft, natural lighting that highlights the embossed details. The overall composition emphasizes the elegance and tactile quality of the paper.