ProjectsCreativesImages & Videos
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BrandHKUMed
ProjectBrand Identity
Close-up of a healthcare professional in a white lab coat with 'HKU Med' logo, showcasing medical professionalism and academic affiliation.

HKUMed Brand Identity 2020

Associated creatives

Toby Ng Design
Toby Ng DesignGraphic Design

Tags

lab coatmedical uniformwhite fabricHKU Med logohand

Description

A close-up shot focuses on the upper body of a healthcare professional wearing a crisp, white lab coat. The coat features a visible pocket with the embroidered logo 'HKU Med', indicating an affiliation with the medical department of the University of Hong Kong. The person's hand is seen gently touching the coat, drawing attention to the fabric and cut. A wristwatch is partially visible, suggesting a professional setting and punctuality. The lighting is soft, creating a clean, clinical aesthetic that highlights the coat's texture and the person's gesture.