Gin bottle from East London Liquor Co. against an off-white background with black text that reads 'For the glass, not the shelf'.

East London Liquor Co. Brand Identity 2020

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A gin bottle from East London Liquor Co. is shown against an off-white backdrop with bold black typography. The bottle is clear with a bright yellow cap and a green and white label. The label features the brand name and the word "GIN" prominently displayed. The typography reads, "FOR THE GLASS NOT THE SHELF" in a bold, slightly distressed font, adding an edgy feel to the composition. A small yellow circular logo with a simple, stylized smiling face and the letters 'EL' sits to the right of the bottle. The overall lighting is bright and even, emphasizing the clean lines and modern design of the product and its presentation.