ACMI Brand Identity 2020

Description

This eye-level, medium shot features an outdoor advertisement for ACMI, the Australian Centre for the Moving Image. The black and white poster, framed in silver, is mounted on a weathered concrete wall marked with graffiti. The poster displays a grid-like design with bold, abstract letters and the text "The new ACMI" and "Opening soon." The location appears to be an urban area, with the building's architectural details visible behind and to the side of the poster. The surrounding wall is textured with both planned paint and unplanned graffiti. The lighting is soft, suggesting an overcast day, and the composition is clean and straightforward, focusing attention on the advertisement.