BrandHokum
ProjectBrand Identity

Hokum Brand Identity 2020
Associated creatives
Tags
Description
Three phone screens are displayed side-by-side, each showing a different graphic advertisement for Hokum coffee. The first screen features a cartoon drawing of a frog-like creature drinking from a Hokum-branded cup, while a distressed character looks on. Above them, the text "DRINK UP" is prominently displayed. The second screen showcases a cartoon horse character in a suit, running with a stick horse. Below, the text reads "SPECIALITY COFFEE" and "HOKUM.COFFEE." The third screen has the text "SEEK AND SHALL FIND" in bold letters, set against a dark background with coffee beans and an eyeball at the bottom. All three screens are framed by modern smartphones.