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BrandHokum
ProjectBrand Identity
Three creatively designed coffee bags with unique illustrations stand side-by-side against a dark green backdrop, showcasing Hokum Speciality Coffee.

Hokum Brand Identity 2020

Associated creatives

Jamhot
JamhotGraphic Design
Boxdog Inc
Boxdog IncIllustration
Where Giants Roam
Where Giants Roam3D

Tags

coffee bagspackagingillustrationsproduct photography

Description

Three bags of coffee are displayed against a dark green background. Each bag has a unique illustration and color scheme. The first bag, on the left, is a muted blue-grey and features an illustration of a cloaked figure with an all-seeing eye and octopus tentacles. The central bag is beige, illustrating a horse standing on a person's shoulders. The bag on the right is pink and presents a collage of disembodied facial features. The word "HOKUM" is prominently displayed at the top of each bag in black block letters, with the words "SPECIALITY COFFEE" near the bottom. The bags have a textured, matte finish, and the illustrations are embossed, creating a tactile impression.